We provide
exogenous factors
In the vast majority of cases the consumer decision is explained by a factor that was not included in your marketing plan.
The weather, gas prices, a bad day for the stock-exchange, a major act of delinquency, the victory of a sports team might massively impact your business and how you can draw profit from them.
That is why we provide external data allowing you to simply and efficiently measure how these events have consequences for your business how you can draw profit from them.
External
data
We love Data. We collect lots of it. Some are free, some aren’t. Our commercial policy is aimed towards full transparency: we sell data sets without any commercial margin.
Events
With CaptainDash you can easily integrate in your timeline events from sports-related, religious, school vacations agendas.
You can also manually type in events (your promotion actions, your competitors’…)