synchronization
& metrics

The first challenge for marketers

Data flow revolutionized marketing.

Advertizing, strategies, campaigns and distribution are more and more driven by predictive algorithms, spreadsheets and math. This data is spread throughout ERPs, partners or the internet and complex to manipulate.

Synchronizing your data will allow you to understand your business.

Exogenous factors

Understand which factors really influence the purchasing decision

Performance analysis and models are based on an outdated postulate that marketing actions are the only causes of the buyer behavior. As a consequence, advertizing efficiency will consist in measuring the impact of all marketing actions in order to try and isolate their performances.

But there are many exogenous factors that contribute to the buying decision. Factors which are outside of the marketing actions, such as consumer confidence, weather, traffic conditions etc.

Analyzing your data by taking these factors into account will allow you to understand what really influences the purchasing decision.

Datavisualization

is to data what the mouse was to
the computer in the 80’s

Hans Rosling demonstrated with GapMinder that Datavisualization is one of the most efficient ways to understand information hidden behind huge volumes of data.

At the moment playing with data is a geek-only activity. We help you to play in an easy and visual way with your data flows, and therefore see and understand what is really going on with your marketing investments.

Data is sexy

Democratize the access and
the manipulation of data

Geeks and big companies’ top executives used to have monopoly over data.

It is now essential to give anybody doing business or marketing simple access to data. Even a department manager deserves data.

It is time for business

E-reputation is cool,
real business is cooler

The digital world is mature. It’s time to synchronize all the data coming from the social world, from Facebook to Foursquare with your offline sales tickets, Amex feeds, direct marketing offers, etc.

This allows you to understand your business and increase your performance.